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by Joaquin Lippincott, President
Wordpress is great - and so is Drupal. They are different platforms and should be selected for different projects depending on the needs. So how do you make the choice? Here are a few questions you should ask yourself: Read More…
by Joaquin Lippincott, President
As a long time Google Ad user, I've been a big fan of the ability to submit ads on Google. It's (relatively) easy and allows you to tailor your ads based on : Search term Location (Geographically) Time All of this is great, right? Compared to everything out there it was really great and very affordable. But that was close to 2006. Fast forward to 2010 and the rates aren't so affordable anymore. In the space for web development key words, I've seen costs go from as little as $0.50 per click to more than $4.00 per click for top billing for the same keywords. That's 800% of what costs used to be. With that kind of rate, I found I needed to turn down and then turn off Google Ads. Read More…
by Joaquin Lippincott, President
Taking the time to make the Drupal admin friendlier is rarely on the top list of priorities for clients. That said, as service providers we know the long term grief ignoring the admin can cause for administrators. You've heard it before: "How did I do that again?", "Man, I wish this were easier!" One of the places that you can easily improve the experience is in the user administrative section. Users are really just usernames and roles, but how do you get a better view of the data and make it easier to manage? Creating a custom View with exposed filters is a great first step. Here's a side-by-side comparison of the default user management screen and a custom View I created in about 15 minutes of work: Read More…
by Joaquin Lippincott, President
We're just getting back from a great weekend at DrupalCampLA. A lot of topics were raised there but the message that really came home for me was this: as Drupal service providers we have to get CMS administrators to fall in love with Drupal. This is incredibly important in getting the people (not just developers) to buy in Drupal moving forward. It's not enough to get them to use Drupal because if they don't have a great experience they will blame the technology not the implementation. And if someone has a crappy CMS experience I'd rather it be some other CMS out there. Read More…
by Joaquin Lippincott, President
It seems that I hear a lot of people within the Drupal community focusing on how to make Drupal scalable. This is all well and good, but Drupal does scale; the Emmys know this, the Grammys know this and so does the Economist. Drupal can handle millions of page views in single day and frankly this isn't an issue that most websites face. This single biggest argument people have against building a website in Drupal is that it too complicated. Read More…
by Joaquin Lippincott, President
If you've got some technical expertise and you're looking to increase your blog traffic stick to this winning formula: the "How to". A successful how to blog post (and your key to increasing blog traffic) has four key elements: Blog Title Easy to read data Code or example Keyword repetition Read More…
by Joaquin Lippincott, President
It seems that I often hear the term "full service agency" used a lot in the advertising/design/marketing/development world. Read More…
by Joaquin Lippincott, President
I'd like to take a moment and recognize the accomplishments of my team. Read More…
by Joaquin Lippincott, President
People are often surprised when things don't go according to plan. In the web development world this may be a customer presentation, server maintenance gone bad or a dozen of other things. When this happens, it's not a sign of the world conspiring against you, but rather a sign of bad planning. Read More…
by Joaquin Lippincott, President
Metal Toad Media is now sponsoring Drupal Design Camp Boston. There are a number of reasons for this, but the foremost is that Drupal needs to build bridges within the design community. Read More…